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SELECTED WORK

Sessionlogs
OceanOutfitters
Switch
Seedlings
CDP
Contract
Blow festival
Norris Barbers
Learning Media
Resn
TRACS
MedInfo
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Med+Info

2010-Ongoing

UX Design, Flex Development, C++ Development

Med+Info produce medicine information leaflets which pharmacies can print when they dispense medicines to the public. In this project Med+Info required a means of administring their database used to produce their leaflets.

Deepfried was tasked with analysing the best means of displaying and navigating such a large database, event logging changes, providing reports and testing leaflet printing and positioning on screen. We developed a FLEX application to do the task.

Proprietary software

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TRACS

2009

UX Design, Flex Development

DeepFried was contracted in on this project to design and develop the workstation interface for Train Control Operators at OnTrack NZ Ltd. The TRaCS3 system is part of a nationwide upgrade of New Zealand's rail network communications between Train Control and track users using radio networks interfacing with VOIP.

TRACs Workstation was developed using FLEX and Actionscript 3 interfacing with OnTrac's proprietary TRaCS3 software to display audio communications. The project involved incorporating functionality of the previous software as well providing recommendations for improvements in usability and user flow.

Proprietary software

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Resn

2009 - Ongoing

Design, AS3, Flash, HTML, CSS

DeepFried has contracted to Resn on a number of projects in a design and development capacity.

Resn are known for their expertise in Flash and Actionscript and DeepFried were able to fit seemlessly in with their team.

Contract

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Learning Media

2009, 2010

Development, HTML, CSS

DeepFried has worked with Learning Media on a number of projects, ranging from Christmas emails to their corporate annual report website.

We work closely with their internal design team, to advise them and bring their ideas to the web environment.

Contract

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Norris Barbers

2011

Concept Development, Design, API Implementation

For the Norris Barbers site the clients wanted something simple and in keeping with their company aesthetic.

So we grabbed a camera and took some photos of their premises and used it as a starting point for the whole site design.

As per the client's spec, the site is clean and simple with scope for further development in the future.

www.norrisbarbers.co.nz

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Blow Creative Arts Festival

2010

Concept Development, Design, Development (Database, Javascript, php, flash, API integration)

On this job Deepfried were asked to develop a bespoke CMS for the Blow festival website. As well as allowing administration of the event information, the spec also called for a means of displaying festival events on the home page in a filterable, fully interactive calendar format which keeps current as the festival progresses.

DeepFried developed a facilty for users to bookmark events and print their own customised event schedule. A highly intuitive administration section was required, as multiple people would be adding events with little or no training in an ongoing annual basis. A staging area was built into the site to allow executive signoff before making a festival live to the public.

www.blowfestival.co.nz

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HeyDay

2011 - Ongoing

Design, HTML, CSS

HeyDay have contracted DeepFried to work with them to design and develop a number of web projects.

DeepFried fitted seamlessly in with the HeyDay team as a hired gun working in the areas of conceptual development, design and HTML/CSS.

Contract

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Strategy Blocks

2009

Concept Development, Design, UX, UI

DeepFried was brought in to consult on the interface, usability and user experience of the existing project. The biggest issue was how to best navigate and display vast amounts of information, making it relevant to the user based on different roles within the corporate structure.

Our solution focused around a User Centered design process, in which user profile types were developed to identify actual activities and information needed within the corporate structure. From this, a user experience model was developed and the user interface was optomised for specific user types. We produced prototype designs illustrating interface concepts and graphic visualizations of the corporate strategic structures, that were then developed in-house by the client.

www.strategyblocks.com

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Seedlings Store

2010

PHP Development, Drupal integration

Deepfried was contracted in by Move Media to develop the backend of this drupal online store.

The job involved customising the drupal ubercart module to the client's specification - including the creation of a custom store calculator and suggestions module based on user store selections.

www.seedlings.co.nz

Seedlings - Seedlings - store front Seedlings - product page Seedlings - checkout

Switch

2010

Concept Development, Design, UX, UI, AS3 Development, Adobe AIR

Deepfried was employed as consultant by Massey University to help develop a cutting edge collaborative tool for connecting creative individuals and industry.

We were asked to bring a concept based on leading design research to life - blending social media and networked community theory with an engaging user experience and an intuitive interface design.

We then developed a working prototype in Adobe AIR AS3 interfacing with SQLite database, as well as developing custom algorithms for co-ordinating map associations and interactions.

Under Development

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Ocean Outfitters Store

2011 - ongoing

ECommerce, Design, Magento, PHP Development, Mobile

Another DeepFried Labs project, Ocean Outfitters is a an online store for water sports enthusiasts. Built on the Magento ECommerce Engine, Ocean Outfitters has been customised to meet the site's specific requirements and aesthetic.

The site interfaces with dps to process credit card payments, handles stock inventory, has a comprehensive administration section, extensive email capability and much much more.

For this site a seperate mobile interface has been developed for purchasing goods on the run.

www.oceanoutfitters.co.nz

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SESSION LOGS

2009-Present

Concept Development, Design, Coldfusion, Javascript, Flash AS3, GoogleMaps API, GeoTagging, Mobile

Born out of the DeepFried Labs, SessionLogs.com is social network site where sports people from around the world can share their favorite locations and experiences. It was created to answer the question of whether the digital online environment could positively influence participation in real world activities.

DeepFried built the site from the ground up, from initial concept, wire framing, visual design, user interface design and final build. As it is a social network site - where all the content is user driven - a User Centered design process was critical in developing an engaging user experience.

www.sessionlogs.com

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ABOUT

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Who we work with

Outsource Contract and Consulting

We are available for hire as a full comprehensive service, or on a contract basis from either our conceptual, design or development teams.

With an in depth industry knowledge and experience working with many companies, you can bring us in at any stage of your project and we'll pick up the ball and run with it. Whether you need us to consult on your project, or as extra hands we can seamlessly fit in and work with your in-house team.

Direct clients

At DeepFried we have a full service development team able to bring your ideas to life. We work with clients to develop their concepts and digital strategies and lead you through to completion and site launch. As more and more becomes possible digitally, we help you define what's important for your project and how best to get it done.

What we can build for you

Mobile

As the web mobilises, so too must your digital presence. DeepFried have the skills to mobilise your project whether you need a custom iPhone or iPad application or a mobile version of your website.

Web Sites

Whether built from scratch or based on open source CMS engines, we can help you get the most from your website. Incorporate Social Media, utilise third party functionality through APIs, send email newsletters, visualise data, interact with maps - the possibilities are endless.

E-Commerce

We have experience developing and running a range E-Commerce sites. From simple one pagers through to fully fledged E-Commerce solutions, DeepFried can bring your business to the online marketplace. We have developed E-com solutions to fit into existing CMS's such as Drupal and WordPress, and also have experience using the comprehensive Magento E-commerce package.

How we do it

Concept and Strategy

The digital world is a unique and ever changing environment. We can work with you to develop your ideas to fully take advantage of the exciting possibilities. Social Media, Mobile devices, Online Marketing, SEO and Persuasion theory are just some of the tools in our shed.

Design

WireFrame,UX, UI, Web, Graphic

At DeepFried we believe that the user's needs and ultimately the User Experience is of utmost importance. A good website gets out of the user's way. While aesthetics are important, other aspects must also be carefully considered including usability, user experience, user motivations, flow and business logic. We can help you get the right mix of these ingredients.

Coding

ActionScript 3, Flex, AIR, Javascript, HTML, CSS, PHP, ColdFusion, Objective C, C++, API Integration, XML

At DeepFried we like good, clean, reusable code. The trick is to make even the complicated stuff look effortless. We can build it from scratch, customise a CMS or tweak a framework. We have experience developing for desktop, online and mobile environments, giving us a wealth of experience to draw on on every project.

Lead Directors

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Chris Brown : Creative Director

Chris has lived and breathed web and interactive design since 1997.

With many roles in the industry such as UX Consultant, UI Designer, Company Founder and 6 years as a University Lecturer — Chris has a unique insight into the world of interactive design and digital development, something that his clients have been quick to appreciate.

In 2005 Chris gained his Master of Design Degree, where he investigated how Persuasion Theory could be applied to interface design and web strategy. Not only were his findings a revelation but they are highly applicable to today's sophisticated digital environment.

Over the years Chris has had experience in all areas of the interactive development process from concept to launch and iterative refinement. Combining his in-depth knowledge of social media development, UX, UI, design process and digital business practices he can drill down to the core of an issue and design a successful solution.

Lead Directors

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Kate Brown : Technical Director

Kate's involvement with software goes way back - her father founding one of the first software development companies in NZ in the late '70s. Growing up she had summer jobs building circuit boards and user testing software. After graduating from Otago University in 1996 with a Bachelor of Science, Kate turned her hand to the family trade.

Kate began her software development career programming desktop applications in C++ for the finance industry in Australia and New Zealand. She soon turned her attention to web development and has brought a diverse range of web applications to life for clients in NZ, the UK and US.

With 12+ years experience in C++, Objective C, Javascript, JQuery, Actionscript 3, Flash, flex, AIR, ColdFusion, PHP and CSS in her programming arsenal, Kate has a wealth of experience and a flexible, solution centric approach to each web project she takes on.

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CONTACT

Contact

Office

5 Marina View
Mana, 5247
New Zealand

Phone

Chris: 021 220 8873
Kate: 021 168 0063

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© Deepfried Productions Ltd 2011.