OUR WORK
We've worked with clients since 2001 to develop Corporate Applications, Geolocation Utilities, Online Communities and Social Network sites just to name a few. Talk to us and see how we can help.
Sessionlogs.com
SessionLogs.com was born from the DeepFried labs in early 2008. It was created to answer the question of whether the digital online environment could positively influence participation in real world activities.
Using persuasion theories as a basis, design elements were developed to encourage user participation. Built-in Analytics and A/B Multivariate testing were used to establish the effectiveness of these elements, we were able to determine that online environments could indeed motivate members in real world activities. Exciting stuff! Since its initial inception SessionLogs.com has made it out of the labs and into the real world where it is blossoming.
Update: Sessionlogs.com is currently in 'Start Up' mode and is in the process of seeking Venture Capital.
SWITCH
Deepfried was consulted to help develop a cutting edge collaborative tool for connecting creative individuals and industry.
We were asked to bring a concept based on leading design research to life, blending social media and networked community theory with an engaging user experience and an intuitive easy to use interface design.
Under development and NDA.
Massey University/College of Creative Arts
Requirements for the site were that it clearly communicate information for multiple visitor types including potential students, current students, faculty, international academics and researchers. The proposed solution was to not only cover these requirements but to also bring the activity from within the college to the forefront of the site, in a self-sustaining process which could be easily maintained.
Working in with the University’s wider research strategy, the site would not only allow faculty to maintain their professional academic profile but at the same time it would promote research activity within the campus and expose it to the wider public. Through different mechanisms exemplar student work could also be highlighted to help expose learning and culture within the campus.
The concept also featured various 'feed' and 'follow' mechanisms that could help potential students through to research peers keep upto-date with college activities, researchers, cluster groups and creative outputs, while meeting multiple strategic College and University goals.
under development download sample pdf (1.3mb)
StrategyBlocks.com
DeepFried was brought in to consult on the interface, usability and user experience of the existing project. The biggest issue was that of how to best navigate and display vast amounts of information, making it relevant to the user based on different roles within the corporate structure.
Our solution focused around a user centred design process, in which user profile types were developed to identify actual activities and information needed within the corporate structure. From this, a user experience model was developed and the user interface was optomised for specific user types. We produced prototype designs illustrating interface concepts and graphic visualizations of the corporate strategic structures, that were then developed in-house by the client.
visit the site download sample pdf (1.3mb)
Deepfried.tv
A veteran from the DeepFried lab, DeepFried.tv was designed before social networking sites were household names. Back in 2000 we wondered if community generated content could make a website self-sustaining. Turns out it can.
DeepFried.tv is still going strong supporting a niche community that are passionate about both their sport and the website. As testament to its original concept and build the site still going strong after 10 years, not many sites can claim that!! However it is in need of a facelift.
Blow - Creative Arts Festival
We didn’t name it! This brochure site was required by Massey University to publicise their Creative Arts Festival. This site was developed using newly created CSS frameworks and semantic markup.
OnTrack
DeepFried was contracted in on this project to design and develop the workstation interface for Train Control Operators at OnTrack NZ Ltd. The TRaCS3 system is part of an upgrade of New Zealand’s rail network communications between Train Control and track users using radio networks interfacing with VOIP.
Train Control Workstation was developed using FLEX and Actionscript 3 interfacing with OnTrac's proprietary TRaCS3 software to display audio communications. The project involved incorporating functionality of the previous software as well providing recommendations for improvements in useability and user flow. Pretty gnarly stuff.
proprietary software
Past Clients
